RECAP IT!

 

 

There’s SO much I’ve learned from this class and it has also helped remind me of the things I’ve forgotten from my entrepreneurship class! I think it’s very important to take a class like this one because so many businesses and people forget what really matters and that is the customer. It’s a class that will help improve your¬†knowledge on consumer behavior and really help you understand what should go on in a business. Lets run through the past blogs because it’s always nice to refresh our brains ūüôā

  • Blog 1: What’s So Important? this post helps us to understand the importance of customer service and how companies should really focus on their Market Strategy:

 

  1. Using Purchase histories to fill the customers in on a great new product they might like!
  2. Providing great rewards to key customers
  3. Measuring the loyalty of your customers
  4. Providing contact service (email, text, call, app) that will notify customers of special events/sales
  5. UNDERSTAND CUSTOMERS NEEDS!

 

  • Blog 2: The Soda Pop Stop I talked about Market Segmentation for Soda Pop Stop¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† where¬†it¬†is¬†broken down into Economic, Geographic, Demographic, and Psychological. It’s pretty much talking about businesses need to understand what customers are like around them to better sell their product(s).

 

  • Blog 3: INNOVATION! I talked about innovation and theses cool glasses Verison has for those whom are blind! If you can’t remember go back and watch the video because it’s pretty cool to watch and amazing that something like these glasses could ever be possible!

 

  • Blog 4: Customers! Customers! Customers!! here I just talked about how o get the word out there to customers about your business or product! I used the Purdue Engineering video that Engineers made to get the word out there about Engineering at Purdue University. They did it in a great way and even had Mitch Daniels to participate! It’s so important to keep advertising and it’s awesome to have a well known person involved in your ad!

 

  • Blog 5: Do You Know Your Business?? I talked about The Profit, a show, that really gives insight to what goes on behind the wall of a business. It’s amazing how many CEO’s don’t really even know what’s happening to their business or even care to know. If you want to keep on learning more about how to better a business, The Profit is a great show to watch and learn at the same time!
  • Blog 6: What’s Really Behind Commercial!! here I talked about the Two-Sided Appeal that helps promote Loreal products. “Because you’re worth it,” show a weakness of the Loreal product price yet the strength they tell you that your worth it because their product is the best. There’s so many other ways commercials grab us in to buy their product!

 

  • Blog 7: Entrepreneurship Advise! Entrepreneurism is so important to not only entrepreneurs but also businesses people of all kind and the five important points I think are very key to know are:
  1. KNOW YOUR CUSTOMERS!
  2. SET GOALS THAT YOU ARE HUNGRY FOR!
  3. HIRE GREAT PEOPLE!
  4. BE BOLD AND NEVER RELY ON LUCK!
  5. ADAPT TO CHANGE!
  • Blog 8: Can’t Get This Out of My Head!! here I talked about just how customers buy the products they buy and how commercials get caught in their heads!
  • Blog 9: Please Come Again?! to top it off, sales, a nice inviting atmosphere, good brand names, and great staff are all influences that are important for businesses to have and¬†for their customer to have an enjoyable shopping experience.

 

I am so glad I took this class because it taught me how much we can learn about customers and how to better businesses. I hope these last nine blogs helped inspire you to want to learn more on how to better a business and what the key points are to do so!

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Please Come Again?!

             

¬†¬†¬†¬†¬†¬†¬†¬† ¬†¬† I mean who doesn’t like sales, a nice atmosphere and cleanly store to shop at, good brands to buy and choose from, and nice staff to be there for you on your journey to great shopping?! Well, these are all different ways in which stores use to influence consumers shopping! I’ve said this so many times but customers are so important for businesses, and in order for businesses to get customers in their doors and buy stuff is to use these five elements.

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Lets take Nordstrom for example. Nordstrom has great brands that people find some expensive while others are not. But, there’s always a sale going on at Nordstrom and they always provide a yearly Anniversary sale for their Nordstrom Card holders that they promote to every customer that walks into their doors. Think about Black Friday and the many stores that participate in discounted products and the crazy amount of people that attend these sales. It’s because sales and discounts really influence the customers shopping and their preferred stores they shop at. Look at Nordstrom, they have great brands but everything in that store will eventually go on sale and that’s what customers like!

 

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Atmosphere is also a way to influence customers to shop at certain stores. When I worked (and shop) at Nordstrom, I’ve notice the music selection they have for the different departments in the store. Throughout the store the music is both modern with the mix of fun and well-known older songs that both the college-aged and mother enjoy to listen to. It makes for a more inviting atmosphere! The teen department of the store has a more louder volume and very pop/modern music playing which allows that younger crowd to really enjoy listening to their songs and shop at the same time. Music is key into making sure your store is inviting and comfortable for customers to shop.

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Cleanliness is something a store atmosphere must have. I mean who likes walking into a dirty and unorganized store? Forever 21 comes to mind when I think about it. They have clothes ALL over the place, from the floors to thrown on top of racks it’s CRAZY! I mean look at this picture, does it feel inviting to you?

 

        When I walk into Nordstrom I feel invited with the clean floors and racks and I can tell when people walk in they know exactly where to go to find what they are looking for because of how organized the store is. Another aspect that makes me and others feel welcomed and invited is the staff.

        Staff in my opinion SO key to a business. They are the ones that make us want to come back and shop. Having a welcoming and warm staff allows for a better enviroment and gives them a chance to grow a great relationship with the staff in order for them to make your store their store. Staff is so key for getting customers back through your doors and keep wanting to grow a relationship more and more!

¬†¬†¬†¬†¬†¬†¬†¬† What’s so important to understand and learn from this is to understand the impact¬†the atmosphere, sale promotions, brand names, and the friendly staff are to a successful store or business. I think businesses need to focus more on this first because it’s how customers keep coming back.

Here is an interesting video I found that talks about customers and what they think when they walk through the doors of a business.

 

CAN’T GET THIS OUT OF MY HEAD!!!

 

 

These are just some commercials I find myself singing to and not able to GET OUT OF MY HEAD! Well, have you ever thought to why commercials are the way they are? I like the discussion (below in bold) that my professor has for us to think about because it really ties in the concepts I think are important.

 

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† “Some advertisers use well-known songs to promote their product. They often pay more for the song than for original compositions.”

Why do advertisers do this?

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† I think advertisers do this because it’s a way for consumers to catch onto their product and the next time a consumer goes to think about getting insurance, they think about that catchy Farmers Insurance commercial that still can’t seem to get out of their head. This goes to show how much these commercials really work without us really think about it! Why do you think so?

How do you react when one of your favorite songs turns up in a commercial?

Honestly, I remember the commercial off the bat and find myself humming or singing along with the song. I think this shows that the company knows how to promote their product and knows their customers enough that they are up to date on what’s going on in the world.

If you worked for an ad agency, how would you select songs for your clients?

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† I would first make sure I’m kept up to date on the new music that is out there from one genre to the next. Music changes all the time, just think about what was in when you were young! So, it’s important to keep with the culture now. A way I would select songs for my client is to see the time of mood they would like to make and the kind of product they are selling to help know if it should be and upbeat song or more of a relaxing song.
Another thing that I think is very important for businesses and people to understand is the Role of Memory in Learning. The model below helps show and summarizes the way in which people store memory and this is an important concept to understand for advertising because you want your product to be remembered and never forgotten. So, an example of this in action is the one I gave above and that is the example of insurance. Pretend that you are moving out on your own and you mom and dad tell you that you need to get insurance before anything! So you’re sitting there trying to think of an insurance company and all of a sudden “We are Farmers ba dum dum dum dum dum,” pops in your head and you think about that catchy commercial. That is exactly the Role of Memory in Learning in action!

Picture2

(Prentice-Hall, cr 2009)

Speaking of memory, I think this next figure is just something that’s interesting to know.

 

Picture1

(Prentice-Hall, cr 2009)

          EXTRA TIPS:

                                         РProducts + Memory = brand loyalty

                                         РMore Exposures = Increase in brand awareness!

                                        РToo much exposure leads to advertising wear out!

           I think there is soooo much to learn from this and so much more to explore in this topic. Advertisement is so important to understand so that businesses can reach out to their customers and make them want to buy their product. What would we do without advertisement and what would we do without the knowledge of how we remember things. I learned that advertisement and memory go hand in hand and should really be taken in consideration when thinking about promoting businesses and products.

I had to put Ellens funniest commercials because they are really funny and catchy and it makes you want to watch them over and over again!

Entrepreneurship Advise!

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† You know there’s so many lessons we can learn through entrepreneurship. I wish I could post all these videos my Consumer Behavior class I’m taking got to watch that CEO’s advise they give to businesses and up and coming entrepreneurs. Here are five points I learned and think are important for businesses and entrepreneurs and even students that wish to have a future in this industry to have in their pockets.

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† One advise that I think is important for entrepreneurs is KNOW YOUR CUSTOMERS! This is so important because customers are what make you business, it’s what brings in revenue, it’s what builds a business or kills a business, customers are everything. In order to know your customers you need to understand their needs and wants because again, they are who drive your business. No to be creepy or anything but you also need to stay really close to your customers. This allows for the customer to feel special in a way that your business was made just for them. It’s ALL about the customers.

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† The second point that’s important is to SET GOALS THAT YOU ARE HUNGRY FOR! Without goals there’s nothing that really drives a business or your employees and there’s no reason for your business. Goals are what will motivate and drive you and your employees to do their best work possible. Which no brings me to the third point, which is to HIRE GREAT PEOPLE! Employees are very key in business and should be very important to an entrepreneur starting up their company. Employees are the main people who work one-on-one with the customers. When hiring employees, it is important to see those who are driven and enjoy what they do because passion is what will help take you and your business to the next level.

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Fourth point that I think is important is to BE BOLD AND NEVER RELY ON LUCK! Think about a mistake you’ve made in the past or recently. Did you learn from it? Of course you did! That’s what is so great about making mistakes, we live and we learn. I love this point because so many people in business believe that by making a mistake will bring you down and is terrible, but really it shows that you are bold enough to take risks and if the risk ends badly, learn from it, grow as a person and a business. Don’t worry about others and what they think, worry about you and the ways in which you can learn and grow as a business person!

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Finally the fifth point is to ADAPT TO CHANGE! The world is always changing no matter if it’s the culture around your business, the weather that has an impact on your business, the technology improvements, or whatever it might be. It’s important to understand that your business has to adjust to the changing world around you because you have to move with or ahead of the world but never behind. Adapting is so important this day in age because it’s another aspect that helps you business grow and succeed.

So once again Shark Tank is a great show and you should watch it… BUT here are some links to the website were you can read some good advise the Sharks give and questions they answer from people. I think this is a great way to learn more on what is important for businesses and entrepreneurs!

 Rober Herjavec:

http://abc.go.com/shows/shark-tank/news/news/q-and-a-with-robert-herjavec

 Barbara Cororan:

http://abc.go.com/shows/shark-tank/news/news/q-and-a-with-barbara-corcoran

¬†Kevin O’Leary:

http://abc.go.com/shows/shark-tank/news/news/q-and-a-with-kevin-o-leary

 Daymond John:

http://abc.go.com/shows/shark-tank/news/news/q-and-a-with-daymond-john

 Lori Greiner:

http://abc.go.com/shows/shark-tank/news/news/q-and-a-with-lori-greiner

          These lessons are to help teach businesses and entrepreneurs to better themselves with these five points and to build their business to be the best they can be!

What’s Really Behind Commercials!!

Bell’s Extra Special Scotch commercial. Have you seen it? If so, did you just watch it hoping your show will come back on after this commercial? Or, did you actually watch it and think about how Bell’s commercial used elements to grab your attention? I’m guessing you were just half watching and hoping your show will come on next. I think it’s great that we actually watch commercials and see how businesses and companies use different elements to grab our attention and buy their product or use their company. This is just one great commercial out of MANY¬†to breakdown in order to learn more about advisement and to someday come into convenience.

This commercial is both touching and mysterious! Throughout, we don’t know why this man is learning to read English and it’s so touching the amount of work he is putting into learning. It’s also very touching when we finally find out why her was learning English, for his son so that he could read his sons book! I think this is a great element for commercials to have because it really engages those who watch it to feel touched the Bell’s cares so much for their product.

 

The Two-Sided Appeal is showing the product weakness along with a product strength. For example in the Loreal Commercial, which we see all the time, being expensive is the weakness “but you’re worth it,” is the strength. Easy. Now you do the next one!

At the end of the Bell’s commercial they say that what calls for an extra special moment is an extra special scotch. Although it is an expensive scotch it’s a very special scotch that’s used for those moments, so why not! Again we see the Two-Sided Appeal being used all the time!

So watch Bell’s commercial and think about how they use elements like two-sided appeal to catch your attention. I think this is a great way to learn ways in which we can catch customers interests and ways to improve our own commercials in the future.

Here are also some commercials I have attached for you to go through and watch for elements I talked about and others elements you think are being used in these commercials and are key for having a good commercial. Think about things you would do different or add if you were trying to make a commercial for your product or business. Instead of watching TV or walking away when commercials come on, stay and think about yourself on the other side and how you are grabbing customers attention because this is very key in having a business or working for one.

 

 

Do You Know Your Business??

 

http://www.dailymotion.com/video/x1n15i9_the-profit-amazing-grapes-wine-store_shortfilms

My Consumer Behavior class has probably been one of the top classes I’ve taken at Purdue. There’s ton’s of information and fun video’s that are given to help our knowledge grow in learning about our customers. Anyways, an assignment was given to watch an episode of The Profit where a man named Marcus who is an entrepreneur and goes to Amazing Grapes to try and help their wine and beer business turn around for the better. I love this show, it kind of reminds me of Shark Tank, which is another show that is a must watched show! The Profit really opened my eyes to some things like ownership, employees, and the importance of layout.

I was so surprised to see that the owners of Amazing Grapes didn’t even show up to the business everyday and instead would only show up once a month. Like really!! It’s just crazy to think that there are businesses out there that have no leadership. Maybe I just have a lot of experience from class and work about business or maybe it’s just people don’t care to try.

This video also helped me see that employees that have the knowledge of a particular department or something, let them do their job. The owner might be the top of the chain but there’s always room to grow no matter who you are. It’s amazing the knowledge we can learn from each other yet painful that some don’t don’t use it to grow.

The new layout Marcus had done is ten times better than it was before. It’s funny because at first I thought the layout was fine, but after Marcus’s thoughts about the space, I went back on my first thought. I loved his thoughts about making the bar fuller and adding more seating that will allow a more inviting atmosphere. I mean, Marcus saw that the bar was making the most revenue, so way not make the focus on the bar were the business can get an additional $1 million in revenue! Businesses had to see where they are going at and grow so that the business can turn for the better.

If you haven’t watched The Profit yet, do so! There’s so much to learn about ownership and the ways in which businesses can grow for the better!!

CUSTOMERS! CUSTOMERS! CUSTOMERS!!!

Not getting customers? Not getting business? Maybe because your aren’t being aware or simply not understanding the cultures around you. In my consumer behavior class, we talked about how important it is to be aware of how to get the word out there to people. Think about where your business is located and all the possibilities you could use to get your name out there! Like for me, if I were to open up a restaurant in my hometown I would first create a catchy store of how my restaurant came to be because think about it, people love stories!! Second, I would get on my local news channel so that I could talk for five or so minutes about what my restaurant provides for people and how great the atmosphere is for friends and families to relax, eat, and have a good time. This will really help get the word out there of my restaurant and really get people wanting to see for themselves. News paper is also a great way to get your name out there, especially if the town is small. Thirdly, commercials would be an awesome way to get out into the world. Since television is so popular these days…having an interesting/exciting commercial will really catch peoples eyes. I really think it would be cool to having a shot of the local major or if you live in a college town to have the president to come in and be eating your best meal and say how great it is. This will REALLY excite people!

Here is a funny video of Purdue Engineers doing a video about Engineering… who would have known… Anyways, our president Mitch Daniels is shown in the video multiple times and he really helped get the word out there to the Purdue community because people would be going around talking about this engineering video with our president in it, that would make people really want to go back to their dorms or during class watch it. This just shows that if you get a well known face on your commercial or known as going to your business how others will want to do the same.

http://www.youtube.com/watch?v=nFbWXuR_2Ow

 

 

Understanding the culture around you is also VERY important to having a successful business. You must must must understand those who are around you because that will better help you understand who your customers are and what they need. Norms are different in every culture because something that is right in ones culture could be wrong in another and goes for the other way around. So understanding the rights and wrongs of those who are around your business will also swing people more towards your business because they respect that you respect their rights. Religion is very key to having a successful business because you need to understand the needs, wants, and can’t haves of those who are around you. Bottom line is that by understanding those who are around you and understanding who they are what they believe and need will really show how much your business cares for them and will also help them respect you as well.

We could go on and on about culture and why it is so important it is for businesses to understand who and what is around them and how they can get more customers in the doors and satisfied. This should really help open eyes to why their business isn’t doing well and who to better understand their customers and better ways to get the business out there!

th

INNOVATION!

Okay, so look at this!

These glasses are so cool! They allow those who are blind, be able to feel like they are able to see the world. Who would have known such a thing would come about, then again we live in a world of innovation. It’s amazing that Verison, a phone company, would come up with something like this while other phone companies are still trying to find new ways they can make the new iPhone. It’s so innovated that Verison would look at their company from a different direction by helping someone not able to see the world. With these Smart Glasses, it allows those who are blind able to know the person in front of them, or know the color of the object they are holding in their hands just by wearing these glasses!

Here is a link to a website that talks more in depth about these Smart Glasses and how they work:

http://gizmodo.com/these-smart-glasses-could-help-the-blind-to-see-1456710729

Here is another link that talks a little bit about the glasses but a lot about Verison having a special feature on a cellphone that allows those who are blind to use their phone just like the glasses. It’s really interesting to watch this video as well because it helps show that Verison being more innovative and looking away from what every other phone company is doing but doing something different and helping those in a better way.

https://www.youtube.com/watch?v=gpzlztjD9eY

The Soda Pop Stop

Pepsi and Coca-Cola are the biggest soda companies who have basically monopolize supermarket shelves across the United States. You usually choose Pepsi over Coca-Cola or go my route and pick Coca-Cola over Pepsi. UNTIL NOW!

This website will tell you all about Galco’s! There’s a video once you click on the link that you MUST watch!

http://galcos.dreamhosters.com   

After watching this video, which I got from my Consumer Behavior class, I wanted to just go to Los Angeles, California and taste all the varieties of real soda! I loved this video because you saw the passion John Nese has for his story and the knowledge he has on the sodas he sells. Mr. Nese went from selling 25 brands of soda independents to now nearly 600 brands of soda independents. These sodas are sold in glass bottles of the real ingredients and they only use can sugar unlike Pepsi and Cola that use corn syrup. These sodas also go back from generations to generations of family producing which makes it old fashion that brings flavor to the customers. If you haven’t watched the video yet you must because Mr. Nese gives you so much more interesting information and background on his soda’s he sells.

So, I said this video was an assignment to watch for my Consumer Behavior class where we learned about Market Segmentation. With so many different races living in California, it makes the place more unique because they get sodas from different parts of the world and it’s also gets a lot of tourist so it’s a good place for those who want to taste something different and reminds them of their home. Stated before, Mr. Nese wants to sell his sodas for a cheaper price maybe so the customers can afford a good quality soda, unlike supermarkets. The lifestyle out there is usually always it seems to have great weather, and on those kind of days all people want to do is to layout and drink themselves a great soda from a unique store.

Below is a breakdown of the Market Segmentation!

picture7

(http://manansilawat15.wordpress.com/2013/10/05/segmenting-targeting-and-positioning/)

Don’t you kind of wish you could visit too?!

Another interesting topic Mr. Nese briefly talked about was reusing glass bottles. This also goes with another video I watched for the Consumer Behavior class about where our recycling products really go. I will put up a link to the video below because it’s very interesting to think about really how your recycling gets processed. Anyway, the video’s main point was that our recycling isn’t really getting recycled, instead it is taken to other countries and dumped instead of melting a water bottle down and reusing it by making it into a new water bottle. This goes along with what Mr. Nese was talking about when he wanted to put a recycling center down from his business so that his customers could come in and sell him there glass bottles for him to reuse and put more money back into his customers pocket. But no, business these days don’t think about returning the customers money or telling them the truth about their “recycled” products. Instead, at the end of the day they care about money and how much to are making and not really caring about the other stuff. So, it’s interesting to watch these two videos because it really opens your own eye as to how better we can provide customer service to our customers someday and also do better to our country.

Here is the link to the recycling video:

 

 

 

What’s so important?

Have you ever gone into a store or maybe even a restaurant and thought about how important customer service is to them? Ever once? Well, maybe you were unsatisfied with the service they were providing to you, but we never really think about the process they go through to make their customers (you) happy. Neither did I, until working with Nordstrom. They grow relationships with their customers by filling them in through personal emails, calls, and even text messages to tell them about new arrives of their favorite brand, filling them in on when their order is going to be delivered, returning something that was five years old or returning pants that worn out and got a free new pair.

Here’s a link to a funny article of a man returning a tire to Nordstrom:

http://blog.kevineikenberry.com/uncategorized/tires-at-nordstrom-a-customer-service-tale/

I could go on and on about how great Nordstrom’s customer service is, but it’s all about the market strategy for your company. I learning from a chapter in my class about strategic marketing plans and how important it is to know your customers or target market, what makes you standout, and what special services you want to provide. From this chapter I read for class and my Nordstrom experience, has brought bring it all together for me and understand how important customers are. I find myself now walking into other stores and restaurants critiquing their service. Nothing stands out to me that makes them different to want to go back, I don’t have that personal relationship with anyone that makes me want them to call me for updates on my favorite brands, and by not providing these services will make those companies not as successful as those who do. I think more companies need to really focus on their strategic marketing plan by:

  • using purchase histories to fill their customers in on a great new product they might like
  • providing great rewards to key customers (in a unique way)
  • measuring the loyalty of your customers (maybe there’s something that’s need to be changed?)
  • providing contact service (email, text, call, app) that will notify customers of special events for card holders or big sales
  • UNDERSTANDING THEIR NEEDS!

Companies really need to focus in on this in my thoughts because I see how much Nordstrom cares and how the focus their company on customer service and really try their best to understand the market strategy.

Here is a link to another website that talks a little more about Nordstrom and more about how the company works with their customers to make a better place for them to shop:

https://nrf.com/news/consumer-trends/customer-service-is-changing-and-so-is-nordstrom